Certificate IV in Marketing and Communications - BSB40820

Studying BSB40820 – Cert IV in Marketing and Communication is the most practical way to kick start a career in Marketing, or to set yourself up to manage the marketing functions of your own small business.

A BSB40820 Cert IV in Marketing & Communications consist of 12 units, 6 of which are CORE units and 6 of which are elective units. We have packaged this qualification and its units to provide the most comprehensive overview for prospective students

Core:

BSBMKG439   - Develop and apply knowledge of communications industry

BSBWRT411   - Write complex documents

BSBCMM411  - Make a presentation

BSBMKG435  - Analyse consumer behaviour

BSBCRT412    - Articulate, present and debate ideas

BSBMKG433  - Undertake marketing activities

Electives:

BSBXCM401  - Apply communication strategies in the workplace

BSBTEC403    - Apply digital solutions to work processes

SIRXMKT006 - Develop a social media strategy

BSBMKG431 - Assess marketing opportunities 

BSBMKG546 - Develop Social Media Engagement Plans

SIRXMKT007 - Develop a Digital Marketing Plan

Our BSB40820 Cert IV in Marketing & Communications has an initial 12 months duration within which to complete the course.

There is no minimum time frame to complete the course. Students can work through the course at their own pace. There is however a maximum 18 month duration within which to complete a Certificate IV qualification.

If students require an extension from the initial duration, fees may apply.

Get in touch today if you require more information. 

Pre-course

Prior to course commencement, students are required to complete a Language, Literacy and Numeracy (LLN) assessment/questionnaire.

This quick assessment is used to determine your LLN skill level so that we can best support you through your studies.

Modules & Units

The unit assessments and examinations are completed using a variety of methods and are submitted via the AIFT online student portal. 

Assessment consists of:

• Short answer knowledge based questions
• Practical exercises
• Case Studies

which can be undertaken from either your home, office, or classroom.

At AIFT we believe that wherever possible, the cost of education should not be a barrier to learning. For that reason, we offer flexible payment plan options of up to 12 months. This allows you to spread the investment in your future and start your BSB40820 Cert IV in Marketing & Communications course sooner.

• Payment must be via direct debit or credit card
• An initial deposit of up to $250 may be required
• The remainder to be paid in equal instalments over 3, 6,9,10 or 12 months.

Units in the BSB40820 Cert IV in Marketing & Communications may be available as credits towards other qualifications, including the Diploma in Marketing, along with other business related courses.

AIFT promotes life-long learning and is focused on providing a career pathway through higher education from Certificate IV through to Advanced Diploma across our scope of courses.

Self-paced online study is a convenient, effective and affordable way to learn that fits around your lifestyle.

We provide you with the following:

• Quality Learner Guides
• Videos/webinars
• Fast, relevant Support from our assessors and student support team
• Online assessments and exams
• Student Facebook group

The BSB40820 Cert IV in Marketing & Communications has been developed to give you flexibility so that you can study at your own pace, in your own time and in your selected environment.

Commencing any study is a commitment and at AIFT we are here to help you on your personal growth and study journey.

Computer and Internet Requirements

The software requirements to ensure the course materials are accessible are as follows:

• Latest versions of Word and Adobe Reader are required
• Some applications (videos) will require the latest version of Flash-Player
• We recommend Google Chrome as an Internet Browser most compatible with the student portal.
• The recommended speed to access all learning resources is 4G/ADSL2, though most internet connections are sufficient. Slower connections will suffice for the PDF learning resources; however, for any multimedia content degradation in quality and issues downloading may be experienced. We aim for maximum operational efficiency with our high-quality LMS/SMS however from time to time outages may occur, but these will be attended to as quickly as possible.

Specifically, you will need word processing, spreadsheet and presentation software such as that found in the Microsoft Office suite.

Mac/iOS:
AIFT uses the Microsoft Windows operating system and we are unable to guarantee or support issues relating to the Mac operating systems.

Online learner guides and materials for the BSB40820 Cert IV in Marketing & Communications are included as part of the course at no additional cost.

All course content is accessed via our online student portal, along with additional resources, learning materials and classroom recordings (if applicable).

A hard copy of the learner materials is available. If required, it can also be optionally purchased ($250 + GST for full set).

Do you have a history in marketing roles, business ownership, management or entrepreneurship? If so, and you can demonstrate your prior skills and experience you may be eligible assessment via for RPL (Recognition of Prior Learning).

We can assess these skills and knowledge as credits towards a Certificate IV qualification in Marketing & Communications. By providing documented evidence and a portfolio of your work to demonstrate your understanding of the learning outcomes in the course. The portfolio often contains files such as marketing plans and strategies, along with reports or presentations that you have or currently use on a day to day basis.

Our RPL pack includes:

• Full list of evidence criteria
• Detailed templates
• 3rd Party Declaration of your skills

Checklists:

RPL is not a short cut, it is often a more complex process than completing the self-paced study and doing the activities. However, you may find that you can obtain credits for 1 or 2 units which can reduce the time required to complete the course.

The BSB40820 Cert IV in Marketing & Communications is positioned to help you prepare for kicking off your own small or micro business venture, it provides a solid foundation for your first steps into the world of business.

Potential career opportunities include:

• Social Media Marketing
• Digital Marketing
• Marketing Agency Executive
• Content Writer
• Business owner/Entrepreneur