With a BSB40820 Cert IV in Marketing & Communications you will learn valuable and practical skills and knowledge within the marketing profession. Marketing is a core operation of any good business and a skill that will remain in high demand. It is a key fundamental need for any business owner to possess and at the very least understand the marketing process.

Without marketing, a business is all but invisible to potential customers. In this digital age, marketing is heavily skewed to the online and digital space and this course has been developed to specifically cover these marketing channels. Full qualification detail are provided at the bottom of the page, however units include:

  • Assess and develop marketing activities
  • Developing a digital marketing plan
  • Developing a social media marketing plan.

In addition, this course covers the application of digital technology in the workplace along with other core communication skills to develop budding marketing executives and a business owners ability to articulate and present their ideas through complex documents and formal presentations.  

This course is suitable for students with no prior marketing or communications experience and has no pre-requisites. It will provide a solid base of knowledge along with practical skills to assist you in building your business.

It consists of 10 units of competency it is expected that this course will be completed over a 12 month period, though the actual time to complete the course will vary dependant on your available time.

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Initial 12 Month Duration

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Career Pathway to Marketing Executive

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Affordable & Payment Plans Always Available

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Self Paced & Online Study

Cert IV in Marketing & Communications

$1599

Online Self-Paced Study

12 month Payment Plan

RRP $2450

  • Fully comprehensive Marketing and Communications course.
  • No pre-requisites, designed for students with no prior marketing experience.
  • Units covered include general marketing, digital marketing and social media marketing.
  • Delivered Online with a self-paced learning plan. You decide when and where to study – balance your time around your work and family commitments.
  • We offer in-depth learning resources, pre-recorded online tutorials presented by our qualified trainers.
  • Training should not be cost prohibitive – with up to 12 month repayment plans.
  • Complete your studies at a time that fits in with your lifestyle.
  • Dedicated & friendly support from qualified trainers & assessors all who have or had businesses of their own.

Apply for RPL

Call us on (07) 3556 3831 for a consultation with a course coordinator.

Are you currently working in marketing or have prior skills and experience?

We can assess these skills and knowledge as credits towards a Certificate IV qualification in Marketing & Communications.
By providing documented evidence and a portfolio of your work to demonstrate your understanding of the learning outcomes in the course. The portfolio often contains files such as marketing plans or strategies, along with reports or presentations that you have or currently use on a day to day basis.

Our RPL pack includes:

  • Full list of evidence criteria
  • Detailed templates
  • 3rd Party Declaration of your skills
  • Checklists

RPL is not a short cut, it is often a more complex process than completing the self-paced study and doing the activities. However, you may find that you can obtain credits for 1 or 2 units which can reduce the time required to complete the course.

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Online
Learning

Every unit for the Cert IV in Marketing and Communications is available for online study.

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Real World
Experience

Our trainers are marketing professionals who have worked across many different industries, including small and medium business.

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Practical

Case Study based learning ensuring you can apply your knowledge to any scenario.

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Student
Focused Support

Business is our profession and training is our passion.

Course Outline

  • About the Course
  • Units of Competency
  • Duration
  • Assessments
  • Course Fees & Payment Plans
  • Higher Education
  • Study Method/Requirements
  • Student Requirements
  • Materials
  • Recognition of Prior Learning (RPL)
  • Jobs & Career Pathway

Studying BSB40820 – Cert IV in Marketing and Communication is the most practical way to kick start a career in Marketing, or to set yourself up to manage the marketing functions of your own small business.

A BSB40820 Cert IV in Marketing & Communications consist of 12 units, 6 of which are CORE units and 6 of which are elective units. We have packaged this qualification and its units to provide the most comprehensive overview for prospective students

 

Core:

BSBMKG439   - Develop and apply knowledge of communications industry

BSBWRT411   - Write complex documents

BSBCMM411  - Make a presentation

BSBMKG435  - Analyse consumer behaviour

BSBCRT412    - Articulate, present and debate ideas

BSBMKG433  - Undertake marketing activities

Electives:

BSBXCM401  - Apply communication strategies in the workplace

BSBTEC403    - Apply digital solutions to work processes

SIRXMKT006 - Develop a social media strategy

BSBMKG431 - Assess marketing opportunities 

BSBMKG546 - Develop Social Media Engagement Plans

SIRXMKT007 - Develop a Digital Marketing Plan

Our BSB40820 Cert IV in Marketing & Communications has an initial 12 months duration within which to complete the course.

There is no minimum time frame to complete the course. Students can work through the course at their own pace. There is however a maximum 18 month duration within which to complete a Certificate IV qualification.

If students require an extension from the initial duration, fees may apply.

Get in touch today if you require more information. 

Pre-course

Prior to course commencement, students are required to complete a Language, Literacy and Numeracy (LLN) assessment/questionnaire.

This quick assessment is used to determine your LLN skill level so that we can best support you through your studies.

Modules & Units

The unit assessments and examinations are completed using a variety of methods and are submitted via the AIFT online student portal. 

Assessment consists of:

  • Short answer knowledge based questions
  • Practical exercises
  • Case Studies

which can be undertaken from either your home, office, or classroom.

At AIFT we believe that wherever possible, the cost of education should not be a barrier to learning. For that reason, we offer flexible payment plan options of up to 12 months. This allows you to spread the investment in your future and start your BSB40820 Cert IV in Marketing & Communications course sooner.

  • Payment must be via direct debit or credit card
  • An initial deposit of up to $250 may be required
  • The remainder to be paid in equal instalments over 3, 6,9,10 or 12 months.

Units in the BSB40820 Cert IV in Marketing & Communications may be available as credits towards other qualifications, including the Diploma in Marketing, along with other business related courses.

AIFT promotes life-long learning and is focused on providing a career pathway through higher education from Certificate IV through to Advanced Diploma across our scope of courses.

Self-paced online study is a convenient, effective and affordable way to learn that fits around your lifestyle.

We provide you with the following:

  • Quality Learner Guides
  • Videos/webinars
  • Fast, relevant Support from our assessors and student support team
  • Online assessments and exams
  • Student Facebook group

The BSB40820 Cert IV in Marketing & Communications has been developed to give you flexibility so that you can study at your own pace, in your own time and in your selected environment.

Commencing any study is a commitment and at AIFT we are here to help you on your personal growth and study journey.

Computer and Internet Requirements

The software requirements to ensure the course materials are accessible are as follows:

  • Latest versions of Word and Adobe Reader are required
  • Some applications (videos) will require the latest version of Flash-Player
  • We recommend Google Chrome as an Internet Browser most compatible with the student portal.
  • The recommended speed to access all learning resources is 4G/ADSL2, though most internet connections are sufficient. Slower connections will suffice for the PDF learning resources; however, for any multimedia content degradation in quality and issues downloading may be experienced. We aim for maximum operational efficiency with our high-quality LMS/SMS however from time to time outages may occur, but these will be attended to as quickly as possible.

Specifically, you will need word processing, spreadsheet and presentation software such as that found in the Microsoft Office suite.

Mac/iOS:
AIFT uses the Microsoft Windows operating system and we are unable to guarantee or support issues relating to the Mac operating systems.

 

Online learner guides and materials for the BSB40820 Cert IV in Marketing & Communications are included as part of the course at no additional cost.

All course content is accessed via our online student portal, along with additional resources, learning materials and classroom recordings (if applicable).

A hard copy of the learner materials is available. If required, it can also be optionally purchased ($250 + GST for full set).

Do you have a history in marketing roles, business ownership, management or entrepreneurship? If so, and you can demonstrate your prior skills and experience you may be eligible assessment via for RPL (Recognition of Prior Learning).

We can assess these skills and knowledge as credits towards a Certificate IV qualification in Marketing & Communications. By providing documented evidence and a portfolio of your work to demonstrate your understanding of the learning outcomes in the course. The portfolio often contains files such as marketing plans and strategies, along with reports or presentations that you have or currently use on a day to day basis.

Our RPL pack includes:

  • Full list of evidence criteria
  • Detailed templates
  • 3rd Party Declaration of your skills

Checklists:

RPL is not a short cut, it is often a more complex process than completing the self-paced study and doing the activities. However, you may find that you can obtain credits for 1 or 2 units which can reduce the time required to complete the course.

The BSB40820 Cert IV in Marketing & Communications is positioned to help you prepare for kicking off your own small or micro business venture, it provides a solid foundation for your first steps into the world of business.

Potential career opportunities include:

  • Social Media Marketing
  • Digital Marketing
  • Marketing Agency Executive
  • Content Writer
  • Business owner/Entrepreneur
Nationally Recognised Training

Nationally Recognised Training

As a Registered Training Organisation (#45665), we comply with the government’s strict quality and consistency standards. We conduct regular internal audits to ensure we keep this accreditation and deliver the level of training you deserve.

The BSB40820 Cert IV in Marketing & Communications is recognised in all states and territories of Australia.

Accreditation & Industry Partners

Nationally Recognised Training
Australian Qualification Framework